The Roles
Last updated
Last updated
This is an overview of the various types of roles working either directly- or indirectly with SEO, sorted by the most important roles first.
Content producers
Tech people
SEOs
Others
These are the ones actually producing the valuable content that makes the search engines' eventually want to rank the website higher up in the search results.
Product experts
Journalists
Professors
Teachers
Professional writers
Photographers
Chefs
Authors
These are the ones making sure the website (with all its valuable content on) is as optimized for the users (and the crawlers) as possible.
Backend developers
Frontend developers
Infrastructure staff
Solution architects
SEOs are the professionals working exclusively on helping the content- and tech people working towards making sure the website gets as good organic ranking in the search engines as possible. Some might say that content people and maybe specially tech people are actually SEOs, but they are not.
The competence of a professional SEO is very extensive and demanding, requiring to cover multiple highly technical areas from server configuration to basic development to advanced setup of websites, and all the way up to how to produce valuable content, and finally to help make sure the content is being built up to reach its target users.
Although there is no official graduate education to become an SEO, there are multiple online courses to become a professional SEO, including the SEOPEDIA SEO Professional Certificate, which consists of an extensive online exam covering all the important aspects of the role for a professional SEO.
There are also other not that critical roles related to SEO. These often covered by some of the already mentioned roles, however on larger websites with hundreds of employees working on it and with millions of visitors, dedicated resources to these roles are often required.
Project managers
Product owners
Management
Advisors
Marketers
