Why this book?

The reason for this book is to de-mystify the field of SEO and to let anyone learn how to best optimize its content to attract more users to its website, which SEO is all about.

When searching for answers to SEO-related questions you will find tons and tons of different answers and approaches to the solution, all depending on the each author’s own experience and specific knowledge on the topic.

Having received tons of SEO-reports in absolutely any shape and form from so-called SEO-agencies or SEO-specialists on behalf of all the clients I have worked with, have forced me to validate the issues and requests brought up in these reports, further giving fact-based insights in what actually matters in the world of SEO.

Becoming an SEO expert

Although SEO-reports from agencies and others can be helpful towards the clients, always be sure to truly understand the reason for each and every issue brought up in the report. If you do not fully understand a certain issue raised, you need to step up and become a true SEO-expert, and then further decide whether the issue is valid and needs to be handled, or whether the issue is not valid, and then explain that in a clear and strict way to the reporter.

Navigating in the landscape of SEO is difficult as it is, and although SEO is a technical term, the absolute majority of the relevant work related to SEO is to simply produce relevant and unique content.