Introduction

You are the key

Put simply, you are the most important person to make sure the website you are working on is ranking as best as possible in the search engines.

Although the tech people has a significant role in terms of making sure the website is as optimized as possible for the search engines to crawl and index it, it is ultimately the actual content on the page that eventually makes for the search engines' algorithms to decide whether it is useful for the users or not.

In this chapter you will learn all the details on how both think and work in terms of producing content that will help the website rank as high as possible.