Roles
In the world of SEO there are various important roles to fill, from editorial staff producing valuable content to tech staff making sure the website is easy to crawl and ever fast loading.
In many situations, as companies sees SEO as a huge cryptic «thing», they also bring in external agencies and consultants to try to help them on the way, adding in even more roles, from SEO experts to «SEO experts» (more on «SEO experts» in the section below) to text analysts to copywriters, further adding a need for project managers to control the army of people.
So, who shall be in charge?
The answer to this depends on a few important factors;
What type of website is it?
How large is the website? (In terms of number of URLs)
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